AI course for marketers: Claude Code and Codex in a startup simulator

What’s happening in the market

62% higher payin jobs with AI skills.

PwC Global AI Jobs Barometer, 2026 · source

In marketing and PR, 8% of job postings already require AI skills, and that share is growing 50% a year. No programming required: the skill in demand is working with agents, Claude and ChatGPT. Lightcast, 2025 · source

66%

No AI skills, no hire

That’s what leaders said in a survey of 31,000 people in 31 countries.

Microsoft and LinkedIn, Work Trend Index · source

71%

Skills over experience

of leaders would choose a candidate with AI skills, even one with less experience.

Microsoft and LinkedIn, Work Trend Index · source

$18,000

Extra pay per year

is how much more jobs with AI skills pay on average, a 28% salary premium.

Lightcast, 2025 · source

Sound familiar?

The questionsthis course answers.

Swipe through and tap a question: the card flips to show which block has the answer.

How the course works

Workdays,not lectures.

The course is a job simulator. You’re a marketer on the Pulse team, the CMO and CEO hand you tasks, and you get them done with agents right inside Claude Code or Codex.

The company in the simulatorPulse

An international fitness startup. Its app has an AI coach that builds workouts around each user’s goals and lifestyle.

4people in marketing, including you

$52to acquire a paying user, more than that user brings in

8% → 15%target conversion to a paid subscription

Launchof a new feature: an AI coach that uses the camera

Hands-on from minute one

Every module is a task inside Claude Code or Codex. You do the marketing work instead of watching someone else do it.

One product, one storyline

The whole course follows one startup, Pulse. Your agents, content and dashboards all share one context, just like at work.

The templates are yours

You walk away with a set of agents and commands for marketing tasks. Put them to work from day one.

No coding

You describe the task in plain English and the agent does it. No syntax, no dev environment.

Buy for $119 →Early Bird price · Visa, Mastercard or crypto · instant access after payment

Before → after

Same tasks.Way less time.

How long everyday marketing tasks take by hand, and how long they take with agents.

Three-competitor teardown~~3 hours~~→15 minutes

Three agents break down the competitors in parallel, so you’re not stitching a spreadsheet together by hand

Content strategy~~1–2 weeks~~→2 hours

The strategist drafts three approaches, a team of agents reviews them, and you pick one and polish it

Report for the CEO~~1–2 days~~→40 minutes

Data, takeaways and recommendations in a finished doc

CAC · LTV dashboard by channel~~2–3 days~~→20 minutes

Built straight from a CSV, no pivot tables or hand-built formulas

Launch landing page~~2–3 weeks~~→1 day

No developer: the agent writes the code, and you publish the page on a live URL

Who it’s for

Levels upanyone in marketing.

What you get out of it, role by role.

Marketer

A content strategy draft in 20 minutes, not three hours. Walk into the review with options ready to go.

Social media manager

Write one post, get versions for five platforms. A week’s content calendar in one sitting.

Performance marketer

A CAC, LTV and attribution dashboard by channel, built from a CSV in 20 minutes. No pivot tables.

Email marketer

Three personas and seven onboarding emails in one sitting. Ready-to-go sequences for every segment.

Content manager

A full competitor teardown in 15 minutes: landing page, pricing, funnel. No copy-pasting by hand.

CMO or team lead

The whole team writes in one brand voice. Shared project memory gets new hires up to speed from day one.

Two platforms

The course runs in Claude Code and in Codex

Same story either way: Pulse, the fitness startup, with the same characters and tasks. Working with an AI agent is one skill, and it carries over from tool to tool. One purchase unlocks both versions.

Buy for $119 →

Claude Code+Codex=one purchase

Skills

What you’ll be ableto do after the course.

AI analyst content strategy parallel agents AI copywriter GTM plan CAC · LTV · payback competitor teardowns AI social media manager email sequences channel dashboard attribution content pack your own landing page AI customer discovery AI strategist visuals via API CEO report brand voice skills and slash commands shared project memory MCP: Notion, Slack, Sheets deploying to Vercel

What you keep

Your repo.Your playbook.

The course lives in a repo, and the repo is yours to keep. Lots of grads keep coming back to it as a reference: they bring the AI team into their real projects and check their own strategies and email sequences against it.

Use it as isThe AI team (analyst, strategist, copywriter and social media manager), slash commands and skills.
Benchmark against itThe content strategy, GTM plan, email sequences and image prompts.
Make it your ownYour skills, scheduled agents, MCP settings and brand voice pile up in my-toolkit.

pulse-course · your repo

~/work $ tree pulse-course

yours to keep, with course updates

├── CLAUDE.mdPulse context and brand voice

├── .claude/commands/commands for every module

├── company-context/product, personas, competitors, metrics

├── lesson-modules/strategies, sequences, prompts

├── my-toolkit/my-agents/analyst, strategist, copywriter, social media

└── my-toolkit/mcp-setup/Notion, Slack, Google Sheets

✓ take it into your real projects

This is the Claude Code version. The Codex version has everything the same, with an AGENTS.md file instead of CLAUDE.md.

Curriculum

6 blocks.29 modules.

Every module is a real task inside the Pulse fitness startup simulator. Tap a block to see its modules.

course outcomeA content pack, a GTM plan, a CAC · LTV dashboard and your own landing page

Buy for $119 →

Curriculum6 blocks · 13–15 hours

01Basics · 10 modulesA new workflow: agents, context, skills

1.1Your first day at Pulse: meet the company and your AI tool
1.2Workspace: project files and the agent in one window
1.3Your first digest: @ file references, a report by Friday
1.4Parallel agents: three competitors in one evening
1.5AI team: an analyst, a copywriter, a social media manager and a strategist working together
1.6Project memory: the assistant remembers the Pulse context across sessions
1.7Claude Code / Codex controls: navigation, settings, best practices
1.8Skills: slash commands for recurring tasks
1.9Competitive intel: a deep dive on FitStars 15 minutes before a meeting
1.10Your own /skill for your own task in 15 minutes

02Marketing toolkit · 6 modulesStrategy, channel analytics and GTM

2.1Content strategy: three approaches + multi-agent review
2.2Analytics: funnels, cohorts and attribution from CSV in minutes
2.3A GTM plan for a new feature launch: from insight to plan in one session
2.4Metrics dashboard: CAC, LTV, payback by channel
2.5Competitor funnels via web_fetch: landing page, pricing, onboarding
2.6A report for the CEO: data + narrative + recommendations

03Research and content · 4 modulesCustomer discovery, email sequences and a content pack

3.1AI customer discovery: synthetic interviews with the Pulse personas
3.2Onboarding email sequences: days 1, 3 and 7 for each persona
3.3Content pack: posts, stories and emails as one set
3.4Content analytics: what works and why

04Visuals · 2 modulesVisual content: prompts and generation via API

4.1Image prompts for social media: style, personas, formats
4.2Image APIs: generating visuals automatically

05Vibe coding · 5 modulesYour own landing page without a developer

5.1Idea: from a marketing task to a landing page concept
5.2Architecture: structure and stack without a developer
5.3Build: the agent writes the code, you iterate
5.4GitHub: version control and backups
5.5A live URL in 10 minutes with Vercel

06Scale · 2 modulesMCP and a consistent brand voice

6.1MCP: connect your assistant to Notion, Slack and Google Sheets
6.2Shared project memory (CLAUDE.md / AGENTS.md): one brand voice for the whole team

Authors

Practitioners,not lecturers.

The course was built by two people who work with agents in marketing and product every single day.

Jane Odudcourse author · fractional CPO

12+ years in marketing and product: T-Bank, Danone, Lukoil, Mercedes-Benz. Her blog on Instagram, Telegram and TikTok has 50,000+ followers combined. She built this course with Mila after going from “why would I even need this?” to “I can’t work without Claude Code.”

About the author →Telegram (in Russian) ↗

Mila Plyushchco-author · CMO, BetBoom Global

17+ years in international marketing at big tech companies: Yandex, Mail.ru, Kaspersky, Microsoft. She has built marketing functions from scratch and led teams of up to 120 people. The hands-on approach to AI agents in marketing that this course teaches comes straight from running operations at that scale.

Mila’s Telegram channel (in Russian) ↗

Student stories

What marketersare saying.

Reviews from people who took this course. A few are here, the rest are on Telegram (in Russian).

All reviews on Telegram ↗

marketingI trained a pocket analyst, copywriter, social media manager and strategist

I chose the course because of the simulator concept: from day one I was solving work tasks. Now some tasks no longer get stuck in the backlog.

Valeria AfanasyevaHead of Marketing · MTS Ads, telecom ad platform

brandClaude Code is a new way to organize work with AI

The system of agents and skills works for any role. Minimal theory, straight to real tasks.

Andrey BelousovBrand Director · Yandex Ads, search engine ad platform

PMMI use the terminal, generate images and orchestrate agents

I couldn’t put it down and finished it in 2 days. I created md files about my company, built skills and set up processes.

Elena BelykPMM · Booking

marketerI kept putting off hands-on work with agents. Here I finally rolled up my sleeves

A metrics dashboard and a competitor funnel analysis used to take me a whole day. Now I get them done in an hour.

Kirill YakuninMarketer · Kadrout

advisorI finally get what agents are, and the word doesn’t scare me anymore

I’ve never been able to gather information this fast, and this thoroughly. I set up my own “about me” files and taught Claude to write in my words.

Aleksandra KochanovaProduct Advisor

ITFinished it over the weekend, and today I already used almost every tool at work

I really loved the course. Thank you!

Natalia SlavinaHead of IT

Pricing

Your first AI workflow,this week.

One purchase gets you both versions of the course: one for Claude Code and one for Codex.

Early Bird

~~$199~~$119Visa, Mastercard or crypto

Buy for $119 ↗

Claude Code and Codex in one purchase, instant access after payment

6 blocks, 29 modules
Both versions: Claude Code and Codex
The Pulse fitness startup simulator
Ready-made agents and templates for marketers
The course in English
All future course updates

Checkout via Tribute: Visa, Mastercard or crypto

how to buy

Checkout in your browser

Hit “Buy”, enter your email and pay by card or crypto (no Telegram needed)
Your personal course page opens right after payment, and the link also comes by email
Claude Code and Codex are in one folder: pick the tool you have

Give it as a gift. Use the same Tribute link to buy the course for a colleague or a friend.Gift it ↗

Questions and answers

Questions,answered.

01Do I need to know how to code?

No. You give agents tasks in plain language. You can take the course in the Claude or Codex desktop app (the terminal is optional), and the course walks you through the first steps one by one.

02Is the course in English?

Yes, the course is in English. Only a few things outside the course are in Russian: the Telegram channel, the YouTube videos and the full collection of reviews on Telegram.

03Claude Code or Codex: which should I choose?

You don’t have to decide up front: both versions come with one purchase. Start with the tool you already have a subscription to or the one your company uses.

04Do I need a paid AI subscription?

Yes, for the tool itself: Claude Pro or higher for Claude Code, ChatGPT Plus or higher for Codex. One of the two is enough. You set up the subscription yourself before you start the course: it isn’t included in the course price, and we don’t help with setting it up or paying for it.

05What else do I need to get started?

A computer running macOS or Windows 10 or later. Linux works too. You only need Node.js 18+ if you install through the terminal: the desktop app works without it. We cover everything else in the first module.

06How long does the course take?

About 13–15 hours of practice. You set the pace.

07What do I keep after the course?

Your own agents and skills for marketing tasks, shared project memory with your brand voice, a content pack, a GTM plan, a CAC · LTV dashboard and a landing page on a live URL. Plus all future course updates.

08What’s next after this course?

Head of AI. It’s for people who already work with AI themselves and are now rolling it out across their team: processes, shared context, quality and the economics of the rollout.